Dayna Young


Contact me on LinkedIn:

https://www.linkedin.com/in/daynayoung/

Education

Experience

University of Canberra
Bachelor of Arts (Public Relations major) 

2004-2007

Fred & Augustus

A strategic marketing resource for artists and music brands

Founder

2020 - Current

  • Senior marketing strategist working on artist strategy, community management and revenue growth for artists ZZ Ward, Mipso, We Banjo 3, and PhaseOne
  • Work closely with artists and their representatives to define marketing objectives and oversee campaign execution & development for labels including Good as Gold Records and Rounder Records
  • Market entry plan and marketing strategies for brands including DIUO
  • Developing and executing overall strategic marketing and digital strategies for livestreams, tours, albums, content, music releases, and other campaigns such as e-commerce or fan club optimization
  • Social media strategies for clients Mipso, We Banjo 3 and PhaseOne; creating and implementing social media content calendars, reporting and pivoting and overall messaging
  • Plan & execute promotional activity for artist campaigns
  • Initiate and oversee digital strategy & campaigns for select artist releases, with focus in audience growth, CRM, asset development & advertising.

FlowState Marketing

Branding agency creating impactful design and marketing solutions

Director of Communications
2017—2019

  • Created a substantial annual pipeline of inbound leads
  • Oversaw implementation of company SEO strategies, achieved 81% growth in site traffic on previous year
  • Increased visitor to lead conversion rate from 0.45% to 0.69% in twelve months
  • Co-management of team of five
  • Marketing communications strategy and implementation
  • Engineered the content strategy across all digital platforms and programs
  • Produced corporate communications and branding videos
  • Administered paid social
  • Brand messaging strategies, including content for client websites
  • Delivered press coverage for major titles AdWeek, Invision and Forbes 
  • Guided external agency partners: paid media, PR and SEO partners
  • For sister company, Belong Designs: created marketing materials that communicated product features, and developed the digital marketing tools and campaigns to attract new customers.

Fred & Augustus

Content development and marketing agency

Founder
2015—2017

  • Built and grew global industry relationships with artists, managers, labels, agents, promoters and publicists
  • Day to day operations for client, online publisher and record label EDM.com / Indie Music Group ensuring team of 17 had clear directive and the support to achieve their goals
  • End-to-end campaign orchestration for clients
  • Planned and executed digital marketing initiatives for the artist Phase One and Indie Music Group’s ‘Deep Sounds’ compilation (#15 Billboard electronic album chart)
  • Strategy: ticketing campaigns for client Envie (Dubai) featuring artists Axwell and Ingrosso
  • Produced video content for Storm Music Festival Australia (A2 Live, China) - TVC, Teasers and announcement
  • Reached a global audience of 4 millions viewers on 40 videos in three months for EDM.com's video content initiative
  • Researched, pitched, & produced show topic ideas
  • Booked and interviewed talent including The Chainsmokers, Kaskade and Alison Wonderland
  • Bolstered EDM.com's online followers from 3.5-5.0million in 18 months, achieved a 1400% growth in Indie Music Group’s Spotify followers in 7 months and produced a 300% growth in EDM.com's email subscribers in 12 months.

Select Music 

Australia’s premier musical talent agency

Senior Booking Agent
2013—2015

  • Acted as a key voice representing the company to artists, managers, label partners, publicists and promoters
  • Managed a team of two
  • Strategized touring plans for roster including artists including Crooked Colors and ShockOne
  • Implemented marketing and sponsorship activations
  • Ticketing strategies
  • Promoted events in venue capacities ranging from 50 to 5000 across Australia, New Zealand, SE Asia and China.


Archery Club

Boutique music agency with a passion for developing electronic music artists

Founder
2009—2013

  • Founded and sold Agency to Select Music
  • Day-to-day operations of all divisions including A&R, new business, bookings, administration and staffing
  • Management of a team of four
  • Discovered new music and talent opportunities, acting as an ambassador for the agency
  • Toured international artists such as Flosstradamus, Baauer, RL Grime, DJ Craze and Sam Sparro
  • Created cross-promotion tour strategies with artist label partners including Sony Music Entertainment, Universal, EMI and Warner Music Group.


Jam Music/ Good Vibrations Festival

Artist representation, nightclubs, a record label and the Good Vibrations Festival 

Booking Agent/ National Touring Manager
2006—2009

  • Day to day management of agency
  • Management of a team of three
  • Negotiated offers, managed budgets, booked logistics, contracted performances, built itineraries and coordinated production for the agency roster and artists performing at Good Vibrations Festival (250k capacity)
  • Liaised with agents and management for artists including James Brown, Kanye West, Beastie Boys, A-Trak, Calvin Harris, Salt ’n’ Pepa, Z-Trip and Deadmau5.

Ministry of Sound

Multimedia entertainment business based in London with electronic music interests

International Touring and Marketing Coordinator
2005—2006

  • Coordinated MoS branded tours across UK, SE Asia and Europe featuring artists such as Steve Angello, Sebastian Ingrosso, and Axwell 
  • Negotiated artist bookings, built relationships, coordinated tours, managed budgets, marketed events, and developed production and merchandise.

Volunteer Work

Women in Music, Denver                                                                                                                                        Denver, United States

Vice Chair of Communications                                                                                                                                  July 2021 - Current

Established in 2020, Women in Music Denver is a chapter of WIM that is dedicated to fostering equality in the music industry through the support and advancement of women. Providing knowledge, strategy & solutions to our members and the greater community is our driving purpose.


The Marketing Alliance                                                                                                                                            Denver, United States

VP of Programming                                                                                                                                                     July 2019 - June 2021

A Colorado based collective of B2B marketing and communications professionals

  • Overseeing and organizing all in-person and online events including webinars, podcasts, presentations, networking and learning events
  • Ensuring events are successful and cost-effective, and adhere to budget and deadlines
  • Coordinating Programming team, staff and activities the day of the event.

Awards

Skills

  • Team recipient Silver Award, Best Website under $20k at The Fourteeners 2019, presented by Colorado chapters of BMA and AMA for Proteus Website.
  • Recipient of Volunteer of the Year 2020 - The Marketing Alliance

Soft Skills

  • Communication skills
  • Leadership
  • Critical thinking 
  • Relationship building
  • Team building 
  • Competitive spirit 
  • Artist development
  • Strategic marketing
  • Business management 
  • Marketing campaign management
  • Brand strategy
  • Communications strategy 
  • Content creation
  • Live events

Hard Skills

  • HubSpot Inbound Marketing certified
  • Google Analytics Basic and Advanced certified
  • Knowledge of social media platforms 
  • Experience using social media posting platforms (Sprout Social, Buffer)
  • Familiarity with Email Automation tools (Mailchimp, Klaviyo, Constant Contact, Omnisend)
  • Adobe family tools (Creative Cloud, Adobe Illustrator, Photoshop)
  • Basic HTML skills
  • MS Suite (includingPowerpoint)
  • GSuite 
  • WordPress(Basic)
  • Asana, Teamwork, and Wrike
  • Airtable
  • Jira (Basic)
All rights reserved, Dayna Young 2017
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