Dayna Young

Corporate

Lead Generation

Creation, implementation and management of a $1m annual SQL pipeline for the agency using Content, Paid Search, Email, Display, PPC, Events, Social Media and SEO tactics to drive traffic.

Branding

Experience in branding projects for industries including: construction, food and beverage, HVAC, IV hydration, implementing brand messaging strategies which included brand story, tag-lines, slogans, attributes, and direction for design.

FlowState Marketing Rebrand Case Study here

Platform Painting Case Study here

Altaire Case Study here

Website Design

Lead strategist for client website design and development projects. This included researching competitors and determining SEO keyword strategies for on-page content as well as overseeing the Content Marketing Specialist in implementation of content.

Proteus Snowboards Case Study here

Syncroness Case Study here

Comms Strategy

Worked with external PR agencies to develop and execute proactive public relations strategy for launch of VersaTek™, as well as other company initiatives securing coverage in AdWeek, Forbes and Invision.

Social Media

Worked with brands in the marketing agency, cannabis, beauty, hospitality and lifestyle spaces to identify, develop and execute companies social media strategies with an emphasis on brand development.

Sticky Buds Case Study here.

Abrusci's Fire and Wine Case Study here.

Content Strategy

Evaluated content strategy for lead generation, contributed to strategic marketing efforts, built the processes of a scalable content marketing plan, and led the way with a small team executing content marketing efforts.

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