Adept at managing the whole production process from start to finish, with a unique understanding of strategic distribution methods which help increase content audience and fan base.
Taking a clear point of view (ASR Companies 'ICare model') and bringing it to life beautifully with strong representation of the brand.
#research #scriptwriting #storyboarding #production #budgeting #producing
Belong Designs was born out of the Rocky Mountains and built for modern day adventurers. Offering a variety of clothing and accessories for both men and women, our products feature premium performance fabrics, durable but soft sports apparel, and innovative designs.
We created a series of videos which clearly relayed these unique product benefits to customers.
Watch the entire showreel here.
Read the script for VersaTek here.
#scriptwriting #producing #productvideos #preproduction #production
EDM.com Video Initiative
Executive produced, led go-to-market strategy and product positioning for video content initiative for EDM.com, achieving 4million views on 40 videos for client in 3 months.
Full showreel here.
#scripting #treatment #storyboarding #executiveproducer #staffing #budgeting
A2 Live Festival Content
Storm Music Festival Australia, promoted by A2Live. Content creation work including TVC, teasers, and full artist announcement.
Full showreel here.
#storyboarding #lookandfeel #producing
Planned and implemented community and fan engagement strategies for artists such as PhaseOne, Crooked Colors and Japanese Wallpaper which stimulated artist growth in key territories.
Envie is Dubai’s largest electronic music promoter, regularly holding events for dance fans of 30,000 upwards.
I developed and implemented a localized marketing campaign for Envie’s Sensation and NYE events in Dubai.
Both campaigns were wildly successful, garnering well above industry standard CTR’s.
- CTR: 31.85%
NYE (feat Axwell Ingrosso):
- CTR: 39.38%
Developed an integrated strategy for AiA with a dual purpose: grow label Spotify followers creating a revenue source in the process.
For EDM.com I drove the growth of social media followers and overall engagement across key platforms, building out an aggregated social media reach of 50million engaged fans per month.
- 0 - 140,000 followers in 6 months
EDM.com Social Media:
- 3.8m - 5m+ followers in 12 months
- Tripled email subscribers
Evaluated content strategy for lead generation, contributed to strategic marketing efforts, built the processes of a scalable content marketing plan, and led the way with a small team executing content marketing efforts.
Read writing samples or watch a sample of video content below.
The Marketing Alliance - Programming Chair
The Marketing Alliance is a Colorado based collective of B2B marketing and communications professionals.
- Executive Board member
- Oversee, lead and organize all in-person and online events including webinars, podcasts, presentations, networking and learning events
- Ensure events are successful and cost-effective, and adhere to budget and deadlines
- Coordinate programming team, volunteers, staff and activities the day of the event
- Recipient of Volunteer of the Year 2020 Award for outstanding contribution.
Webinar - How to Rewrite Your Resume for Success
Presented in conjunction with The Marketing Alliance and Marc Geyer and Sarah Donovan from The Creative Group, this webinar was originally presented on 5/26/2020. It shared how to rewrite your resume for success by using the tips and tactics that recruiters recommend.
Webinar - How to Build an AI Chatbot
Originally presented via live webinar on Thursday, July 16, 2020. View the recording to learn more about how marketers can use AI chatbots, and how to build your own.