PORTFOLIO

Video Production 

Adept at managing the whole production process from start to finish, with a unique understanding of strategic distribution methods which help increase content audience and fan base. 

Corporate Communications

Taking a clear point of view (ASR Companies 'ICare model') and bringing it to life beautifully with strong representation of the brand.

#research #scriptwriting #storyboarding #production #budgeting #producing 

Brand Communications

Executive produced branded content for FlowState Marketing, including scripting, treatment, pre-production, production and editing approval.

#scripting #branding #treatment #preproduction #production 

Read script here.

Read treatment here.

Product Videos

Belong Designs was born out of the Rocky Mountains and built for modern day adventurers. Offering a variety of clothing and accessories for both men and women, our products feature premium performance fabrics, durable but soft sports apparel, and innovative designs.

We created a series of videos which clearly relayed these unique product benefits to customers.

Watch the entire showreel here.

Read the script for VersaTek here.

#scriptwriting #producing #productvideos #preproduction #production

EDM.com Video Initiative

Executive produced, led go-to-market strategy and product positioning for video content initiative for EDM.com, achieving 4million views on 40 videos for client in 3 months. 

Full showreel here.

#scripting #treatment #storyboarding #executiveproducer #staffing #budgeting

A2 Live Festival Content

Storm Music Festival Australia, promoted by A2Live. Content creation work including TVC, teasers, and full artist announcement. 

Full showreel here.

#storyboarding #lookandfeel #producing 

Music

Strategic Marketing

Served as marketing lead, driving end-to-end campaign orchestration from establishing the strategy to brief development, through creative and media execution for artists and labels in the electronic music space.

Tactics included SEO, email marketing, social media marketing, paid media and content development.

Touring and Events

Successfully strategized short and long term growth oriented touring plans for developing and senior artists. Effectively toured artist roster (Crooked Colors, Japanese Wallpaper, Client Liaison, ShockOne) in small to large scale performances across Australia, New Zealand, SE Asia and China.

Also toured international artists (and produced events for these tours) for acts such as  James Brown, Z-Trip and Sam Sparro in Australia.

Successfully produced events ranging from 100 - 50,000 as part of the Good Vibrations Festival team (touring artists such as Beastie Boys, Kanye West, Deadmau5 and more).

Video Content 

Worked with clients to produce video content for distribution to audiences online, and for use in marketing campaigns for tours and large scale events. 

For EDM.com achieved 4million views on 40 videos for client in 3 months and secured a Snapchat Discover partnership with ‘Brother’ channel. This placed the EDM.com brand in front of over 2 million excited music fans with segments featuring Kaskade and Alison Wonderland.

Fan Engagement 

Planned and implemented community and fan engagement strategies for artists such as PhaseOne, Crooked Colors and Japanese Wallpaper which stimulated artist growth in key territories.


Ticketing Strategies

Envie is Dubai’s largest electronic music promoter, regularly holding events for dance fans of 30,000 upwards.

I developed and implemented a localized marketing campaign for Envie’s Sensation and NYE events in Dubai.

Both campaigns were wildly successful, garnering well above industry standard CTR’s.

Sensation:

  • CTR: 31.85%

NYE (feat Axwell Ingrosso):

  • CTR: 39.38%

Social Media

Developed an integrated strategy for AiA with a dual purpose: grow label Spotify followers creating a revenue source in the process.

For EDM.com I drove the growth of social media followers and overall engagement across key platforms, building out an aggregated social media reach of 50million engaged fans per month.

AiA Spotify:

  • 0 - 140,000 followers in 6 months

EDM.com Social Media:

  • 3.8m - 5m+ followers in 12 months
  • Tripled email subscribers

Corporate

Lead Generation

Creation, implementation and management of a $1m annual SQL pipeline for the agency using Content, Paid Search, Email, Display, PPC, Events, Social Media and SEO tactics to drive traffic.

Branding

Experience in branding projects for industries including: construction, food and beverage, HVAC, IV hydration, implementing brand messaging strategies which included brand story, tag-lines, slogans, attributes, and direction for design.

FlowState Marketing Rebrand Case Study here

Platform Painting Case Study here

Altaire Case Study here


Website Design

Lead strategist for client website design and development projects. This included researching competitors and determining SEO keyword strategies for on-page content as well as overseeing the Content Marketing Specialist in implementation of content.

Proteus Snowboards Case Study here

Syncroness Case Study here


Comms Strategy

Worked with external PR agencies to develop and execute proactive public relations strategy for launch of VersaTek™, as well as other company initiatives securing coverage in AdWeek, Forbes and Invision.

Social Media

Worked with brands in the marketing agency, cannabis, beauty, hospitality and lifestyle spaces to identify, develop and execute companies social media strategies with an emphasis on brand development.

Sticky Buds Case Study here.

Abrusci's Fire and Wine Case Study here.

Content Strategy

Evaluated content strategy for lead generation, contributed to strategic marketing efforts, built the processes of a scalable content marketing plan, and led the way with a small team executing content marketing efforts.

Read writing samples or watch a sample of video content below.

Volunteer Work 

The Marketing Alliance - Programming Chair 

The Marketing Alliance is a Colorado based collective of B2B marketing and communications professionals.

  • Executive Board member 
  • Oversee, lead and organize all in-person and online events including webinars, podcasts, presentations, networking and learning events
  • Ensure events are successful and cost-effective, and adhere to budget and deadlines
  • Coordinate programming team, volunteers, staff and activities the day of the event
  • Recipient of Volunteer of the Year 2020 Award for outstanding contribution.

Webinar - How to Rewrite Your Resume for Success

Presented in conjunction with The Marketing Alliance and Marc Geyer and Sarah Donovan from The Creative Group, this webinar was originally presented on 5/26/2020. It shared how to rewrite your resume for success by using the tips and tactics that recruiters recommend.


Webinar - How to Build an AI Chatbot

Originally presented via live webinar on Thursday, July 16, 2020. View the recording to learn more about how marketers can use AI chatbots, and how to build your own.

All rights reserved, Dayna Young 2017
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